Customer service is a passion around here.
There’s no denying the fact that customer service is important to the success of small business and non-profit. The quality of that service will either enhance or degrade loyalty to you and what you offer. Today, customers have more alternatives than ever. When you are responsive and interactive you can gain a clear competitive advantage and achieve greater customer satisfaction. That’s why it’s so important to understand how new technologies can help you anticipate customer needs, tailor business processes to best serve customers, and ultimately improve the efficiency of your business – the latter of which can keep costs down.
Think of your customer as a Seeker
New or old, your customer comes to you seeking a product or service that meets their need. Your goal, in terms of these seekers, is to guide them so that your solution meets their needs. There’s no better way to do that than to listen to them, be responsive to them and to communicate with them, while offering quality products and services. As new technologies have come to market to make it easier for businesses to provide customer service, the number of channels through which you interact with customers are increasing, along with complexity of those interactions.